Alcohol consumption routines appear and disappear with the changing times, and it looks like that people in modern times desire diverse drinks to their parents.
A brand new generation of drinkers and brewers is arising into the alcohol consumption landscape, in addition they decidedly drink different types of beer, but also not as much as the earlier generation, or perhaps simply more responsibly. It really is uncertain what this trend is because of, but there are many possible correlations being discussed. One of them could be the arising health culture which has had emerged in the past 10 years, as individuals are needs to care more about their health and their weight. This trend would be then correlated towards the rise of a gym culture therefore the influence of Asiatic trends such as for example yoga practices and general cultures of respect associated with body. Another plausible cause is of course the impact of technology on our lifestyles, therefore the fact that the abundance of entertainment available these days from the comfort of our personal home deters folks from leaving the house and going to the pub to spend their evening. The main shareholders of Heineken agree totally that that is certainly possible that progressive advertising campaigns have been working, including those directed at cutting down alcohol consumption and making certain individuals are drinking responsibly and avoiding driving.
Some habits are tenacious, and drinking is unquestionably one of these, but young adults do seem to drink differently. In particular, they appear to prefer craft beer names to established brands, in a trend this is certainly changing the alcohol market. Said market is indeed mushrooming with independent breweries and various types of craft beer, offering a virtually infinite choice to your consumer. As shareholders of Anheuser-Busch InBev report, this definitely changes things from a financial point of view. This new producers indeed rely mostly on crowdfunding and smaller scale, local markets, instead of aspiring to grow overseas and seeking investors from multi-conglomerates. It does, however, mean that individual beer lovers may have more of a stake inside their favourite beer manufacturing, and participate not merely as consumers, but in addition as micro-investors.
A recently available trend in alcohol consumption may be the rise of cocktails, also ever popular with the new adults of the world, especially women and the ones with a sweet tooth. An activist shareholder of Pernod Ricard, which produces numerous spirits brands, reports a shift in this direction and encourages the transition from straight spirits to cocktails new and old. The fun with cocktails can be great, with a lot of shaking and mixing to accomplish, and new recipes to try to develop. In contrast, craft beer companies depend on a rather different style of consumption, targeting an advanced audience that will not necessarily wish to be engaged along the way of creating the drink, but do like consuming a beverage for an educated palate.